B2b Solopreneurs
How To Generate Leads For A Solopreneur
John Welch
Owner | IAD Growth
In This Post
1. What Makes Lead Generation Work
Lead generation advice for solopreneurs all sounds the same. "Find your niche," "Use social media," "Ask for referrals." There's nothing wrong with any of these things, but they're not actually advice for lead generation.
Lead generation only works when you have 3 elements that all work together. There's a simple lead generation equation and if any of these three parts are missing, it won't yield results.
The three elements are quality, consistency, and time.
#1 Quality
Quality means your lead generation efforts are good enough get a result. This means that you're sharing clear, detailed information about what you do and you're asking for time. It doesn't matter if this is on social media, emails, phone calls, LinkedIn DMs, whatever. Quality lead generation avoids all gimicks and "clever tactics." It is straightforward, honest, and it always asks for time.
#2 Consistency
Consistency means you are doing it on a scheduled, regular basis and you prioritize this activity in your daily and weekly workflows. Making a couple calls once a week is not consistency. Sending a handful of emails when you think about it is not consistency. Consistency means that every day or every week you are dedicating a meaningful amount of time to making calls, sending emails, writing social posts, making videos, writing website blogs, or whatever other channel may be appropriate for your audience.
#3 Time
Time means that you are in it for the long haul. If you expect to start doing lead generation and start making money in 30 days, you're better off not starting. Lead generation is like exercise or eating well, it takes time to see results. Success happens when the process become a habit that you measure in years, not weeks or months. If you've ever tried to lose weight, you know that it always takes so much longer that you want it to. Lead generation is the same way. There's no way around the time it takes.
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About Us
Honest and transparent phone call lead generation for B2B companies
IAD Growth provides phone call lead generation services to startups and small busineses. Our primary focus is transparent, sustainable lead generation services that give small businesses and startups the opportunity to generate real business results through a low-risk, no pressure lead generation partnership.
John Welch | Owner
Customer experiences
We have partnered with over 100 small businesses and startups
See what our customers have to say about us.
"I've worked with lead generation companies in the past, but the quality of phone call leads we’re receiving from IAD Growth is on a different level.
Most phone call lead generation partners use call centers to make lots of calls and try to pressure prospects into taking meetings that are never going to show. IAD Growth takes the time to build high quality lists of likely prospects and use the best data to increase chances of reaching the right people. They're approach to the call is different as well, they don't pressure or push, they deliver your value proposition in a professional manner and book meetings with prospects that have expressed real interest in your service. On top of all of that, they are fully transparent in their business model, tracking, and reporting of all conversations and dial metrics. I can't recommend IAD Growth enough."
Ian Illig
Co-Founder | Stompbox
"I came up using the phone to grow my business, so I know it works. The real trick is finding a company you can trust to do the real work of phone call lead generation without harming your brand reputation or having to worry they're pressuring potential customers or using questionable "tactics."
IAD Growth provides professional phone call lead generation. They help you build high quality lists, they make targeted phone calls, and they deliver your value proposition in a respectful and firm manner.
I would recommend IAD Growth to any businesses that provides a B2B service or product and needs a sustainable way to start high quality conversations with potential customers in their market."
Don Pelham
Founder | Global Dealer Solutions
"If you want a lead generation partner who actually moves at the speed of your business, John is the person you hire. He brings an incredible, infectious energy to every campaign, but backs it up with a highly structured, professional approach. What sets John apart in the tele-lead gen space is his ability to listen—he doesn't just run a standard playbook; he deeply understands our target audience and adapts in real-time. He is fast, relentless, and a total professional. I couldn’t recommend him more highly."
Todd Sabath
Chief Commercial Officer | PromptWrx
"I worked with John this year on some outbound calling campaigns and he gave me a ton of insight into how to better approach our target market. He did everything he said he would do plus more. I really appreciated his straightforward approach to outbound calling. No fluff, just real conversations and solid follow through. If you’re looking for someone to do outbound calling on your behalf, I would absolutely recommend working with him. I plan to keep working with him going forward. "
Josh Varner
COO | A Couple of Gurus
"John is awesome. We've talked for years about business and when we finally had a need for his services, he absolutely delivered as promised. He's booked so many calls that if we didn't have great processes, we would have become overwhelmed quickly. Truly a master of his craft, and beyond that he's just a good dude."
Ryan Grimes
President | My IT Indy
"I’ve worked with John twice now, and both engagements delivered solid results. He brings discipline, structure, and persistence to outbound prospecting, and understands that cold outreach is about execution and continuous refinement.
John knows how to navigate conversations, challenge objections, and turn cold calls into real opportunities."
Wagner Lopes
Executive Director | Luby
"John has actually been a consultant for me, almost like a board advisor working with me and my executive team.
What you pay to John, you get a return on investment, you brand is held to a high degree in the market, and he gets results quick and is a nice, ethical guy.
John can converse at shop floor and the boardroom level. I've been very happy with John's work. I don't give testimonials and put my name out there unless I mean it. So if you're looking for a partner to help you with setting up appointments, it will not be a waste of time and money working with John."
Luke McCormack
CEO | Roofing Talent America
"I can't recommend John highly enough.
One of the biggest challenges with hiring someone to do outbound or your company is being able to trust them to do what they say they are going to go.
This integirty - along with his skill - is what separates John from the rest."
Chris Caldwell
Founder | Sell As You Are
IAD Growth has been generating leads for small businesses and startups since 2022.
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